CHR IS BUILDING 12 TEAMS TO COMPETE IN THE
The Series combines exceptional prize money with a team format, creating a media proposition that will secure significant commercial value for participating teams, brands and sponsors.
The Series will help teams – and brands – communicate with their fans as never before. Live interaction with the audience via the CHR app will stimulate conversation and transactional opportunities. Plus, the unique ‘we win, you win’ concept means that fans benefit directly from their team’s success in the form of prizes, giveaways and experiential opportunities.
The event will be broadcast live on UK TV at prime time and streamed live around the world via our online content partners.
All team squad members, from the jockeys to stable staff, will be fully branded in team colours.
Each team will have experiential and transactional stands, plus entertainment areas, from which they can interact with fans.
F1-style ‘pit areas’ means fans will get up close and personal with the teams, brand ambassadors and jockeys.
During the races, fans will enjoy entertainment from cutting edge acts and have further opportunities to interact with the teams.
TO FULLY BRAND THE TEAM, ITS ASSETS AND LIVERY I.E. JOCKEY’S CLOTHING, STABLE STAFF, HORSE BOXES & OTHER TRANSPORT ETC.
TO MARKET AND SELL MERCHANDISE ASSOCIATED WITH CHR AND THE SERIES
LIVE AUDIENCE ENGAGEMENT ON RACEDAYS VIA CHR APP
TRUE FAN INTERACTION VIA ‘WE WIN, YOU WIN’ ACTIVATION
INTERNATIONAL FANTASY GAME – PRIZES, GIVEAWAYS, OFFERS ETC
YARD VISITS AND INTERACTION WITH RACING TEAM AND HORSES
PRIME TIME, LIVE TV BROADCAST (UK) & INTERNATIONAL LIVE STREAM OF RACEDAYS
FIRST MOVER ADVANTAGE/EXCLUSIVITY
ASSOCIATION WITH LEADING UK SPORT
WEEKLY 8 PAGE PULL-OUT IN LEADING DAILY NEWSPAPER
CORPORATE HOSPITALITY AT ALL 8 RACE EVENTS, LAUNCH AND FINALE
WANT TO BECOME A TEAM?GET IN TOUCH