CHR IS READY TO SECURE 12 LEADING BRANDS TO COMPETE IN THE
We’ve partnered with The Jockey Club and Racecourse Media Group
to launch our innovative, high-profile handicap racing series in 2019.
The Series combines exceptional prize money with a team format, creating a media proposition that will secure significant commercial value for participating teams, brands and sponsors.
The Series will help teams – and brands – communicate with their fans as never before. Live interaction with the audience via the CHR app will stimulate conversation and transactional opportunities. Plus, the unique ‘we win, you win’ concept means that fans benefit directly from their team’s success in the form of prizes, giveaways and experiential opportunities.
The event will be broadcast live on UK terrestrial TV at prime time and streamed live around the world via our online content partners.
The 8 event days will be held at 8 Group 1 UK racecourses.
CHR will create a Formula One fanfare for the events. All team squad members, from the jockeys to the racing grooms, will be fully branded in team colours.
Each brand will have experiential and transactional stands, plus entertainment areas, from which they can interact with fans.
F1-style ‘pit areas’ means fans will get up close and personal with the teams , brand ambassadors and jockeys.
After the races, fans will enjoy music and entertainment from cutting edge acts and have further opportunities to interact with the teams, brands and celebrities.
TO FULLY BRAND THE TEAM, ITS ASSETS AND LIVERY I.E. JOCKEY’S CLOTHING, STABLE STAFF, HORSE BOXES & OTHER TRANSPORT ETC.
TO MARKET AND SELL MERCHANDISE ASSOCIATED WITH CHR AND THE SERIES
LIVE AUDIENCE ENGAGEMENT ON RACEDAYS VIA CHR APP
TRUE FAN INTERACTION VIA ‘WE WIN, YOU WIN’ ACTIVATION
INTERNATIONAL FANTASY GAME – PRIZES, GIVEAWAYS, OFFERS ETC
YARD VISITS AND INTERACTION WITH RACING TEAM AND HORSES
PRIME TIME, LIVE TV BROADCAST (UK) & INTERNATIONAL LIVE STREAM OF RACEDAYS
FIRST MOVER ADVANTAGE/EXCLUSIVITY
ASSOCIATION WITH LEADING UK SPORT
WEEKLY 4 PAGE PULL-OUT IN LEADING DAILY NEWSPAPER
CORPORATE HOSPITALITY AT ALL 8 RACE EVENTS, LAUNCH AND FINALE
WANT TO BECOME A TEAM?GET IN TOUCH