HORSE RACING MEETS FORMULA 1

CHR's aim is to put the fans first, both in the raceday event and through the TV and online viewing experience.

We hope to demystify racing with a familiar and more accessible format by creating new, tech-enabled ways to involve the audience and build team allegiances, turning viewers into fans.

In 2021, CHR introduced the dynamic flat-racing competition  Racing League  which will return in summer 2022 with an exciting updated format.

This innovative and interactive team-based format is aimed at attracting a wider global audience to horse racing and encourage the once-a-year racing fan to think about going again.