CHR's aim is to put the fans first, both in the raceday event and through the TV and online viewing experience.

We hope to demystify racing with a familiar and more accessible format and bring the sport bang up-to-date by creating new, tech-enabled ways to involve the audience and build team allegiances, turning viewers into fans.

In 2020, CHR will introduce a dynamic flat-racing competition – The Racing League.

This innovative and interactive team-based format will attract a wider global audience to horse racing and encourage the once-a-year racing fan to think about going twice.