CHR’S RACING LEAGUE OFFERS A UNIQUE OPPORTUNITY TO BE PART OF THE EVOLUTION OF ONE OF THE WORLD’S MOST POPULAR SPECTATOR SPORTS
CHR's aim is to put the fans first, both in the raceday event and through the TV and online viewing experience.
We hope to demystify racing with a familiar and more accessible format and bring the sport bang up-to-date by creating new, tech-enabled ways to involve the audience and build team allegiances, turning viewers into fans.
In 2021, CHR will introduce a dynamic flat-racing competition – The Racing League.
This innovative and interactive team-based format will attract a wider global audience to horse racing and encourage the once-a-year racing fan to think about going twice.