CHR’S RACING LEAGUE OFFERS A UNIQUE OPPORTUNITY TO BE PART OF THE EVOLUTION OF ONE OF THE WORLD’S MOST POPULAR SPECTATOR SPORTS
CHR's aim is to put the fans first, both in the raceday event and through the TV and online viewing experience.
We hope to demystify racing with a familiar and more accessible format by creating new, tech-enabled ways to involve the audience and build team allegiances, turning viewers into fans.
In 2021, CHR introduced the dynamic flat-racing competition Racing League which will return in summer 2022 with an exciting updated format.
This innovative and interactive team-based format is aimed at attracting a wider global audience to horse racing and encourage the once-a-year racing fan to think about going again.