CHR’S THE SERIES OFFERS A UNIQUE OPPORTUNITY TO BE PART OF THE EVOLUTION OF ONE OF THE WORLD’S MOST POPULAR SPECTATOR SPORTS
MEETS FORMULA 1
In 2020, CHR will introduce a dynamic flat-racing competition – The Series.
This innovative and interactive team-based format – similar to F1 – will attract a wider global audience to horse racing. The teams will be owned by major international brands.
CHR’s The Series will showcase the pure excitement of the sport, distancing it from the perceived dependency on gambling and the idea that ‘expert’ knowledge is a pre-requisite to following the action.
The new format will turbo boost the audience, prize money and participation growth rates as seen recently in Premier League Football, T20 Cricket, Cycling and Formula E.
CHR’s The Series will put the fans first, both in the raceday event and through the TV and online viewing experience.
It will demystify racing with a simpler, more accessible format. What’s more, it will bring the sport bang up-to-date by creating new, tech-enabled ways to involve the audience and build team allegiances, turning viewers into fans.
“The Series is the most creative and positive racing sponsorship opportunity I have ever seen.”