CHR brings together the best elements from the worlds of sport and entertainment to engage a wider audience and bring a truly unique proposition to horse racing.
Horse racing is the second largest spectator sport in Great Britain and, with a history dating back centuries, one of the longest established.
The sport generates over £3.7 billion for the British economy, and the major horse racing events such as Royal Ascot and Cheltenham Festival are important dates in the British and International sporting calendar.
And yet, despite racing’s global appeal, sponsorship participation is not at the same level as in other sports.
Which is where we come in.
Racing League - an evolution in horse racing.
We aim to distance this incredible sport from the public perception that it’s a complicated and elitist.
We want to provide a simple, accessible format that’s gripping, thrilling and unmissable.
We plan to incorporate innovative technology and data to enhance the viewing experience and provide opportunities to interact with fans.
We strive to present horse racing to an entirely new global audience and re-affirm its status as the high profile, much-loved sport it has always been.
If this sounds like something your brand should be part of, get in touch.
Two men walk into a noisy bar. One turns left and sits to watch the big screen showing football. The other turns right to watch the big screen showing horse racing. Five minutes later they catch up - “How was the game?” “Brilliant - United won in the last minute, Pogba scored....how was the race?” “Thrilling - three way photo finish” “Who won?” “No idea” “But who was it between?” “No idea - impossible to tell.”
No, it’s not a joke. I want CHR to demystify horse racing, starting with its identity crisis. We must ensure that even the casual viewer knows what is happening the moment they start watching.GET IN TOUCH
I love watching all types of sport. I have favourite competitors and teams that I follow. I often know more about them than people I see every day. Social media, 24hr sports news channels and modern day information availability means we have unprecedented access to our sporting heroes.
However, a quick straw poll amongst friends resulted in most people only being able to name one jockey.
I want to change this by providing access to the people in the sport and creating tribal allegiance through the team based format. I want people to see the bravery and skill of jockeys.
This is the only premier sport where men and women compete in races together as equals. I want to showcase that and present racing as the exhilarating, exciting sport that it is.GET IN TOUCH